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Life is about subtraction. At our company, we apply that philosophy our work.
By eliminating the unnecessary, we create content that reflects your unique values and personality.
恒隆地產特約：山系旺角 野外祭
- Campaign Video Production
- Campaign Photo Production
- 2D Animation
Project Details
Hang Lung Properties has launched a campaign to promote outdoor culture in the Mong Kok district, in collaboration with four outdoor equipment stores and with a special focus on promoting Hang Lung Properties own unique outdoor gear store in the area.
The campaign aims to encourage people to get outside and enjoy the natural beauty of the area, while also highlighting the exceptional outdoor equipment available at Hang Lung Properties mall.
How To
As a marketing agency, we had the opportunity to work with Hang Lung Properties on a campaign to promote their unique outdoor gear store in the Mong Kok district. To help generate buzz and engagement among young consumers, we created a dynamic and engaging visuals, including photos and a video, featuring two popular young idols experiencing the four outdoor equipment stores from a first-person perspective.
Using our expertise in graphic design and visual storytelling, we crafted a visual style that was vibrant, energetic, and eye-catching, capturing the attention of viewers and encouraging them to learn more about the campaign. By leveraging the star power of our two main characters, we were able to create a buzz around the campaign and generate interest among young people.
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